I’m a brand, editorial and creative leader with a journalism background and over 12 years’ experience shaping content ecosystems and distinctive identities in premium and lifestyle sectors.
I work at the intersection of strategy, editorial direction and creative leadership — shaping clear, compelling worlds across campaigns, content, partnerships and communications, with a focus on aligning creative ambition with commercial goals.
Previously a senior editor at Stylist Magazine, my experience spans consumer-facing businesses and editorial publications. I've written for ELLE, Red, The Sunday Times and more, and have hosted live events and industry panels.
My first book, Being An Adult, was published by Scribe.