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Kat Poole

Brand Storytelling & Content Strategy

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Hello, I’m Kat.

I'm a strategic marketing leader with a background in journalism and a passion for building compelling narratives. As Head of Marketing at luxury womenswear brand The Fold, I lead an integrated calendar of content, campaigns, and communications that grow community and drive commercial impact.

With a career spanning editorial, ecommerce and retail, I specialise in multi-channel storytelling, content strategy, tone of voice and product marketing — combining editorial instinct with a data-driven mindset.

Previously a senior editor at Stylist Magazine and Head of Email at The Stylist Group, I've written for ELLE, Red, The Sunday Times and more, and have hosted live events and industry panels.

My first book, Being An Adult, was published by Scribe.

 

 

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