I’m a brand, editorial and creative leader with a journalism background and over 13 years’ experience shaping content ecosystems and distinctive identities in premium and lifestyle sectors.
I work at the intersection of strategy, editorial direction and creative leadership: shaping clear, compelling worlds across campaigns, content, partnerships and communications, with a focus on aligning creative ambition with commercial goals.
I’ve held senior positions at Hobbs, The Fold and Hush where I’ve led creative teams, developed multi-channel strategies, launched platforms and partnerships, and built engaged audiences across owned channels to support commercial impact.
Previously a senior editor at Stylist Magazine, I've written for ELLE, EMPIRE, Red Magazine, The Sunday Times and more, and have hosted live events and industry panels.
My first book, Being An Adult, was published by Scribe.
My portfolio is having a little facelift. Get in touch for more info.